What's The Cost Of Not Having A Responsive Website?

Is your eCommerce website working hard enough for you? Is it really sweating? You know smartphones and tablets are more important than they've ever been - but is your site working on those platforms?

Today, mobility is the way to go. The explosion of smartphones and tablets means that your current and potential customers are just as likely to be accessing your eCommerce website from their mobile devices as from a traditional desktop or laptop computer.

Is your website, and more importantly your online store, meeting this growing demand for mobile accessibility?

Our buying habits have shifted - I know mine has! 64% of smartphone users are now using their mobile phones to shop online, with worldwide mobile payment transactions surpassing $171 billion in 2012, up 62% from $106 million last year.

Being without a mobile site isn't really an option any longer for online retailers.

It is time to revisit your eCommerce strategy to better support the smartphone and tablet explosion. Are your current website and online store equipped for the Responsive Revolution?

Responsive web design is aimed at crafting sites to provide an optimal viewing experience on a wide range of devices.  A responsive website should offer easy reading, navigation and conversion for the user with a minimum of resizing and scrolling 

This means it works for everyone on every device, from desktops and tablets to mobile phones, all on one URL.

As with anything there's a downside: it costs money…… but what is the real cost? You might be losing out by not having a responsive website as, after all:

• Consumers are 51% more likely to purchase from retailers that have a mobile-specific website - we all know how frustrating it is to zoom and drag a screen around to use a site!
• 57% of consumers will not recommend a business with a poorly designed mobile site
• 40% of consumers will go to a competitor’s site after a poor mobile experience. We’ve all done it!
• Google also recommends a responsive website - if you create great content and present it in the most user-friendly way, it will help in your Google page rankings

Additionally, you will find you're already receiving mobile visitors - they're coming to your site anyway, and probably having a terrible time using it!  

That's the real cost.

So now is the time to rethink your eCommerce website strategy with the mobile user in mind.  The goal is simple: make your website work harder (or sweat more!) by making it easy for your customers to use, no matter what device they are on. If you would like some help achieving this goal, please let SilverDisc know ...