PPC ROI Calculator
Welcome to the SilverDisc PPC ROI Calculator. This interactive tool will help you forecast the spend levels required to achieve your digital marketing goals, alongside the return on investment of your Pay Per Click advertising.
Step One - Your Company
This allows us to tailor your PPC forecast based on your industry, business type and company goals.
Step Two - Your Targets
Please fill out the form below, starting with your annual or monthly target, to build your bespoke PPC forecast
Annual PPC Forecast
PPC Sales Required
XX
PPC Revenue Generated
XX
PPC Clicks Required
XX
PPC Leads Required
???
PPC Budget Required
???
COA
???
ROAS
???
How To Use The SilverDisc PPC ROI Calculator
Select your forecast timeframe. Use the radio buttons to toggle between Annual or Monthly forecasting. The form below will change dynamically in order to display the appropriate results.
Annual Target (Number of Sales) OR Annual Target (Revenue)
Enter your marketing goal. When determining the Return on Ad Spend (ROAS) or Return on Investment (ROI) of any PPC marketing, you need to start with a clear goal. Whether your goal is to Increase PPC sales or to increase PPC Revenue by specific amounts, it is vital to have a desired outcome before you start investing your budget, in order to effectively track performance vs investment.
Average Lead Value OR Average Order Value
Enter your Average Lead, Sale, Basket or Order Value. Knowing your average lead, sale, order or basket value is essential when forecasting your required Pay Per Click marketing ad spend and return on investment.
Lead:Sale Conversion Rate
Insert the Lead to Sale Conversion Rate of your business. This is the percentage of leads that turn into sales over a given period.
Click:Lead Conversion Rate*
This metric has been pre-entered for you based on your chosen industry in step one. Click To Lead Conversion Rate figures are differentiated by industry and are sourced from WordStream. These figures are merely an approximation to help with the forecasting process. The figures are based on search advertising only and do not consider the varying conversion rates of any display marketing.
Click:Sale Conversion Rate*
This metric has been pre-entered for you based on your chosen industry in step one. Click To Sale Conversion Rate figures are differentiated by industry and are sourced from WordStream. These figures are merely an approximation to help with the forecasting process. The figures are based on search advertising only and do not consider the varying conversion rates of any display marketing.
Average CPC*
This metric has been pre-entered for you based on your chosen industry in step one. Average Cost Per Click (CPC) figures used in the above PPC Forecasting Tool are differentiated by industry and are sourced from WordStream. These figures have been translated from American Dollars ($) into Great British Pounds (£) pounds and are merely an approximation to help with the forecasting process. The figures are based on search advertising only and do not consider the varying CPCs of any display marketing. In addition, the CPCs used above do not take into account the reverse economies of scale associated with the Cost Per Click figures used in Pay Per Click Marketing i.e. they remain the same in this tool, irrespective of volume.
PPC Sales Required - The number of sales required from your PPC activity in order to achieve your revenue goal.
PPC Revenue Generated - The amount of revenue you will generate from your PPC activity when achieving your target number of sales.
PPC Clicks Required - The number of clicks required to generate your desired number of leads/sales.
PPC Leads Required - The number of leads required to generate your desired number of sales or revenue value.
PPC Budget Required - The budget needed to generate the clicks, leads, sales and/or revenue you require to meet your marketing goal.
Cost of Advertising (COA) - The total cost of your advertising (including VAT) as a percentage of your total spend. The calculation for this metric is (Cost*1.2)/Revenue x 100
Return on Ad Spend (ROAS) - The return on your ad spend (excluding VAT) displayed as a percentage. The calculation for this metric is (Revenue/Spend) x 100.
The SilverDisc PPC ROI Calculator is merely a forecasting tool providing an indication of potential performance levels.
Please note that all pre-filled metrics are subject to change in line with industry changes, changes made by click suppliers (e.g. Google), and other uncontrollable circumstances. CPCs and Click:Lead Conversion Rates were approximated using data from 2019 and therefore are used as an approximation.
Step Three - Get Your PPC Forecast
Simply tell us your name and email to get a personal copy of your PPC Forecast results sent to you.