How To Use Google Ads Keyword Planner Effectively

The Google Ads Keyword Planner is a powerful tool to identify search queries and keywords that are beneficial to your website. This tool is a must-have for PPC and SEO experts as it allows you to discover new keywords, displays search volumes, recommends blog post topics and can help you boost your search engine ranking. 

Google Ads Keyword Planner is a fantastic keyword research tool, especially if you are creating content or building a new PPC campaign. Building a campaign from scratch can be challenging and you can easily miss keywords or add keywords without the relevant search volume data. Even if you have a great list of keywords, it can be difficult to organise them effectively. However, Google Ads Keyword Planner is an excellent way to get started in building an effective campaign.  

So, how do you use the Google Ads Keyword Planner effectively? After getting to grips with the tool, you can use numerous strategies and techniques to help elevate your campaign to another level. 

Refine your budget and audience  

Before you build your PPC campaign and gather your extensive list of keywords, it is important to first get to grips with the tool and what you can use it for. There are four basic options you can use in the Google Ads Keyword Planner tool:   

1. Search for relevant and unique keyword ideas: The tool allows you to type in a phrase, website or category to generate new ideas to create content from. 

1. Multiple keyword lists: This feature allows you to merge keyword lists that you can use to construct new keyword combinations. 

1. Search volumes and trends: This feature displays historical keyword trends and provides you with volume statistics of keywords that you can edit and filter to best suit your campaign. 

1. Click and performance forecasts: This feature provides cost performance predictions based on typical bids and budgets. 

Choose low-volume, high-reward keywords 

Finding keywords that are low in competition but rising in search volume is a key top tip. Quality over quantity is often a best practice when selecting keywords. For PPC, avoid bidding on keywords that are high in competition and volume, and instead focus on relevant long-tail keywords.  

Another reason to focus on low-volume keywords is it will take you longer to rank for more competitive ones, whereas you will be able to rank for the less competitive ones sooner. This provides you with some balance between getting traffic sooner and later. 

If you’re struggling with your keyword list, the Keyword Planner tool can help you discover new search terms and phrases potential customers are using to search for businesses like yours.  

Stay ahead of the competition 

Staying one step ahead of the competition is vital and there are tools at your disposal that allow you to delve into what your competitors are doing, find out where you can compete and assess where you should concede to save your search ad spend.  

Any keyword’s competition level is classified as low, medium or high depending on how many competitors are bidding on it. By informing you what competitors are paying for their keywords, the Google Ads Keyword Planner Tool can help you in locating keywords that meet your budget.   

As mentioned, high-competition keywords are difficult to rank for and cost more for each average bid, making it more difficult and costly for your ad to reach the top of Google search results. Remember, low volume may well equate to high rewards. 

Track your budget and analyse your ads 

It is important to remember that you can add and remove keywords based on their performance. You can specify a daily budget, location and maximum bid for ads and keywords. Once your keyword list is established, you can review forecasts to see what estimations are placed on the following:   

• Clicks 

• Impressions 

• Average Conversion Rate 

• Average Position    

Google Ads Planner is a great tool to help you manage your campaigns. Its guided data allows you to try new strategies and campaigns continuously and make changes that are going to help meet your campaign and overall business goals. 

Final thoughts 

Google Ads Keyword Planner plays a vital role in your keyword research and PPC campaigns. It can greatly increase your chances of getting a high search keyword and the tool will help personalise your keywords to ensure they are relevant, perform better and drive targeted traffic to your website. 

No matter your budget or company size, this tool can help you customise your keywords for more efficiency. Keep these strategies for how to use the Keyword Planner tool in mind to help your online marketing campaign succeed. 

Don’t hesitate to get in touch with SilverDisc if you have any questions about Google Keyword Planner Tool or if you’re looking for expert advice about your digital marketing.