Ready for Black Friday and Cyber Monday?

This year Black Friday will be on the 25^th November 2016 and Cyber Monday will be on the following Monday, 28^th November 2016. Do not miss the boat - start preparing your campaigns for these key shopping events to boost traffic and sales.Here is a checklist you can use as a guide for making changes to your account. Whether you work at an agency or client side you will be informed about promotions, so make the most of them.

Get Your Ad Copy Ready

Review your ads you used last year and your competitor’s ads. Learn from them and create appealing ad copy, highlight offers and deals. Advertise the percentage off. Do you offer free shipping or a discounted shipping fee? Add these offers to your ads. Shoppers are hungry for deals.

Ad Copy Testing

It is always useful to test different wording and promotions so that next year you can use the best performing version.

Schedule Your Ad Extensions

Show that you offer Black Friday and Cyber Monday deals in your ad extensions. Write promotional callout extensions, add sitelinks that direct visitors to special offers. Schedule these extensions, specify the dates, and times of day. Create mobile-optimized sitelinks to show on mobile devices.

Increase Your Budgets

Make sure your campaigns are not limited by budget and that they are ready for the increased search volume.

Increase Your Bids

Your bids are need to be competitive on these days.

Set up Automatic Rules

This feature will help you make changes automatically such as resuming and pausing your ads or increase your keyword bids.

Remarketing

You can define special offers for your existing customers or returning visitors both in your search remarketing and display remarketing campaigns.

Shopping Campaigns

Create a separate shopping campaign in which you can advertise your promoted products. You can increase bids in this campaign for these products and add a remarketing list to your seasonal campaign.

Use Seasonal Long Tail Keywords

Adding ‘Black Friday’ and ‘Cyber Monday’ in your keywords can be worth testing. It can ensure your ads will be showing when people search for these specific terms.

Have you started working on your Black Friday Ads and changes to your PPC campaign? There are seven days remaining until Black Friday, so pay attention to all the details, and good luck!