How to Create Customer Loyalty Like Disney

It’s the age-old question: are you a Disney fan, or not? The likelihood is you were bought up on Disney films. As a die-hard Disney fan myself, it’s difficult to imagine anyone not defending these creative animations with all their heart and soul, but amazingly it happens. And when it does it feels like a personal insult.

So just how does Disney do it? Disney fans are amongst the most loyal in the world and having their customers defend the brand is without a doubt a huge marketing success.

Stay true to your brand

Without the theming, Disney is just an oversized company that’s invested in films, theme parks, and overpriced merchandise. But Disney is an experience, it is more than just a brand. Everything they do, they do with 100% effort. This can range from their ‘real life’ princesses at Walt Disney World who have perfected their princess signatures, to achieving the perfect scents that accompany each ride at the theme park. Nothing goes unnoticed – you’ll never see more than one Mickey Mouse at a time, because of course, there is only one Mickey Mouse!

So how can you apply this to your business branding? Well firstly, you need to create a voice and stick to it. This voice needs to be effortlessly carried from your website to your social media, and from your social media to your email marketing. Everything needs to be consistent, professional and flawless. Your customers need to be able to relate to you and trust that you are the best at what you do. These high expectations are anticipated at Disney, and rarely does it fail to deliver.

Don’t stay static

Disney World carries the phrase ‘The Happiest Place on Earth’, and returning visitors would agree – time and time again. They’re famous for their sporadic street performances, interactive queues, and rides being changed and updated all of the time. Creating a fun experience will bring smiles to the face of your customers, and will ensure that you stand apart from the competition.

Everyone is a princess

If you’re shown to put customer experience at the heart of your business, you’ll struggle to disappoint. Maybe it’s a case of being a the forefront of your chosen sector, ensuring that you have the most up-to-date practices and information, so that whenever your customers or clients return, they know they’re receiving the best possible care. Taking the time to put your customers first will ensure people keep coming back, much like the holidaymakers of Disney World.

Be proud of your history

Let your customers know the experience you have, and be proud of what you have achieved! Disney never lets us forget the classics it has created, from Sleeping Beauty to Cinderella – everyone knows they belong to Disney. Even with their new creations, you believe they’re a classic before they’re even released!

Perhaps you’ve been established for 25 years, or maybe you’re part of a 200-year-old industry that still uses traditional methods. You might be an up-and-coming business, but that clearly means you have a wealth of life experience to draw from to ensure you’re successful. Gaining the trust of your customers will lead to customer loyalty, so be proud of your history and your business achievements!

For any questions on marketing your brand to achieve customer loyalty, don’t hesitate to get in touch.