Are You Using Dynamic Search Ads?

If you do not change your website content constantly, dynamic search ads may be an ideal addition to your PPC account. Businesses with content-rich websites will see the best results from using Google AdWords’ Dynamic Search Ads. 

Here we talk through the most important benefits of using Dynamic Search Ads:

• It goes without saying our greatest resource is our time. You will love DSA because it will save you time and it is very easy to set up and target ads to many queries. You do not have to do keyword research before you set up your campaign and it will generate relevant headlines with your ads.  
• You do not need to worry about the updates. Google will frequently crawl your website and have the latest version of your pages.
• If you have doubts about reaching your full potential, using DSA can help you to reach more customers, whom you otherwise may not have reached with your keyword-targeted campaign.
• You choose whom you want to reach. You can show ads based on your entire website, or specific categories or pages. Also if you do not want to advertise a product which is not in season, for instance, you can prevent your ads from showing for those queries. You can also use negative keywords.

Target Your Audience

Dynamic Search Ads automatically target relevant search queries based on your website content.

You have three options to target your audience, so try all of them and see which works the best for you:

• Use recommended categories, which are categories based on the content of your website.
• Create an all webpages dynamic ad target, then you can separate out high-value dynamic ad targets.
• Create different ad groups for different dynamic ad targets.

Your Ad Copy

The headline of your DSA is customized and often longer than 25 characters. Use your descriptions to write successful ad copy and specific calls to action. Make full use of the Display URL. Your landing page URLs and headlines are dynamic so will be automatically created for you.

Bidding

AdWords will now automatically use the “Recommended bid” when you select a category - it is as simple as it sounds but only works for accounts with sufficient data.

Do Not Forget About Your Extensions Either

You can use any of the ad extensions, with DSA, so make the most of them.

DSA has been around for a while, so if you have not tried them, why not give it a go now? If you never try you’ll never know how your PPC account may benefit from dynamic search ads.

Find out more information with Google’s DSA guide.