Helpful Applications for AdWords Account Labels

Back in April AdWords introduced “Account Labels”, a feature that offers account managers the ability to tag campaigns, adgroups, keywords and ads with a label. Labels essentially allow for custom groupings in your account.

Once you have set your labels, you can run reports to view the performance of the items that you have grouped together – it’s a simple idea, but it offers lots of useful practical applications when it comes to managing your AdWords account!

Wondering how you can take advantage of this relatively new feature? Here are 4 interesting uses for AdWords labels:

Simplify ad testing:

Help yourself to carry out A/B tests by labelling your ads to distinguish between differences in the ad copy. For example, you could label ads containing a new promotion in the headline in order to compare click-through rates with another set of ads with a different offer in the headline. Another idea would be to label ads depending on the destination URL in the ad, allowing you to test the conversion performance of different landing pages.

Monitor new keywords:

When you add a new trial keyword to your account, try labelling the keyword with a “test” label along with the date it was added to the account and the date you intend to review its performance – this is a great way to keep track of the recent changes you have made without having to refer to your notes or AdWords' bulky change history feature.

Compare different keyword themes:

Let's say you rent cottages in Dorset. You might run numerous adgroups containing variations of the keywords "Dorset break", "Dorset holiday" and "Dorset weekend." The terms "break", "holiday" and "weekend" might generate very different results for your campaign. Label the keywords with the theme they belong to (i.e. "break", "holiday" or "weekend") so that you can easily compare the performance of those keyword themes across adgroups.

Make life easier for your colleagues:

If someone else is going to be looking after your account when you are out of the office, label the keywords or adgroups that you want your colleague to keep a particularly close eye on. For example, you might label a campaign with a note to increase the daily budget if it begins to max out before the end of the day.

That's how we've applied our labels, so do let us know if you've developed any unique uses for the AdWords label function!